When a Google user is looking for a service or product that you provide, they are generally looking for a listicle that will point them in the direction of the best companies to provide what they need.
For example, if you searched for ‘best contract management software’ you will see the businesses that have paid for Google Ads at the top of the search results but then there is a list below it that includes lots of software companies. The listicle has been created by a software review site, which basically lists all of the most popular contract management software solutions, along with ratings and reviews left by customers. They also display information like cost, a link to the company’s website, company logo and platforms the software is compatible with.
This type of listicle ranks top because it successfully answers the user’s question. It adds real value to the person searching for the best contract management software and provides in depth information that will help them to make the decision regarding which solution to choose. The companies that feature on this list, especially the ones that are displayed in the top places on the review page, stand to gain a lot of traffic through this, so if you are a contract management software company, you will want to get onto that list, right?
How to get onto third party directories
In a lot of cases, the reality is that companies pay for the privilege of featuring on such a site. However, the companies that are already the big players will already be included, or else the list would lack credibility. So, if you are a smaller, lesser known company, then you can help gain more traffic to your website by paying to get onto the review site. Whatever type of industry your company sits within, featuring on a listicle that performs well in search results is going to be powerful.
The costs involved can vary depending on the type of services or products that are being reviewed but the reason these review sites are so good for Google is because it means users do not need to go onto multiple websites to find the information that they are looking for. Additionally, these sites tend to give a balanced, fair view of a range of companies instead of going onto a company’s own website, where they will obviously be promoting themselves.
So, if you want to gain more traffic to your website and hit the jackpot when people search for ‘best xxxx provider’, this is definitely an option that you should look into. Your first step is to perform the search for your relevant services or products and find the review website that you want to get onto. They will usually make it easy for you to contact them to have a discussion about featuring on their review site.