Lucdigi’s Clutch Year in Review

Each new year, we welcome new digital trends that pave the way for the future of marketing. Over the past year, we’ve seen the continuing rise of new channels where we could reach our target audience and impact the way we communicate with them. All of these new technologies and platforms can get a little overwhelming at times, and that’s where we come to help.

At Lucdigi, we aim to help you develop robust strategies by simplifying SEO and digital marketing to accelerate and drive growth to your business. As we helped our clients reach their goals in the past year, we too have traversed several milestones, and we want to share them with you.

In honor of our wonderful clients who continue to support and motivate us, we’re excited to take a look at the achievements that we’ve made on Clutch throughout the year!

Clutch is a B2B reviews and ratings platform that highlights the leading service providers in the IT, marketing, and business services spaces. In their Year In Review, they recognize the feats and accomplishments earned by service providers throughout the year.

In our very first Year In Review with Clutch, we’ve discovered that we’ve earned a perfect average review rating of 5.0 stars in 2021! This amazing feat underscores our commitment to building trust with our clients and delivering only the best for them.

Additionally, our team at Lucdigi has also received a 100% NPS score. If you don’t know what that is, NPS score is Clutch’s way of measuring our clients’ willingness to recommend us to their friends and colleagues. Word-of-mouth referrals is a top lead source for companies such as ours, so we consider this a huge win!

We would like to thank our clients for taking the time to leave their Because of our clients’ honest testimonials, Lucdigi was also recognized by Clutch as one of the top PPC management companies in Istanbul!

Needless to say, working with our clients has both been inspirational and motivating, and we are incredibly grateful for you for making this year’s journey an enriching learning experience. We look forward to another successful year for us!

Are you ready to fast-track your business growth? Don’t hesitate to reach out! Lucdigi is here to help you with all of your technology marketing needs.

Making Integrated Marketing the Superpower of a Fast-Growing IT Company

Project: Lena Software

Lena is a fast-growing global solution provider that enables organisations to put technology at the heart of their transformation by building disruptive software products. Specialising in Computerized Maintenance Management (CMMS), Mobile Field Service Management Application and Mobile Application Development, Lena has been building disruptive software solutions for over a decade and has partnered with clients including Shell, Intellica, Opet, Evam, and Hadi.

CHALLENGE:

Lena had traditionally focused on the technical aspects of its solutions and came to Lucdigi in search of a fresh approach. The challenge for Lucdigi was to create a rebranding solution to take the business to the next level. It was clear from the start that Lena wanted their ambition, know-how and expertise reflected in the way they present themselves in the competitive global tech market.

“Finding an agency that understands the technical capabilities of our products and writes attractive content was not easy for us. Lucdigi’s IT know-how is the most impressive thing about this company.” Says Serhan Kose, Co-founder and CEO of Lena.

It was essential for Lena to show the digital transformation they offer, across all their marketing communications. Their goal was to combine the power of content marketing with their digital marketing operations, with the ultimate goal of turning their website into a lead generation machine.

The Lucdigi Approach

Lucdigi proposed a holistic and integrated marketing approach. Starting from a strong value proposition, Lucdigi planned to increase Lena’s presence on Google and other relevant social media channels to provide a one-stop-shop for the most critical marketing activities. Lucdigi aimed to empower Lena to engage their target audience with insightful thought leadership content to attract and convert high-quality leads.

The Solution

Lucdigi created a new value proposition for Lena which communicates the clear customer benefits of partnering with Lena. The solution was based on extensive onsite Search Engine Optimization (SEO) for Lena, with Lucdigi taking over the management and scheduling of Lena’s Google and 3rd Party Ads. By leveraging the power of SEO, Lucdigi increased Lena’s brand awareness and generated an increased stream of relevant traffic.

By creating relevant up-to-date blogs, case studies, and e-books and producing company videos, Lucdigi raised Lena’s brand. This led to an increase in qualified leads and an inevitable increase in conversions. It also raised Lena’s profile in the tech market via a series of public relations activities.

Lucdigi’s tailor-made approach created a social media strategy in perfect alignment with Lena’s overall marketing goals. The strategy became a powerful tool in driving brand awareness and customer engagement. Using the power of social media, Lucdigi took the best of Lena’s capabilities and presented them in a tone and style tailored to its target audience.

The Key Results

Within just 16 months, Lucdigi has created more than 40 blogs, case studies, and e-books for Lena. Each of these were shared on LinkedIn and Twitter to provide maximum reach. Lena has achieved a 405% increase in organic impressions on Google and visits to their site are up by 575%. In addition, 2 digitally generated enterprise-level leads have converted to sales.