How Third Party Directories Can Boost Your SEO

When a Google user is looking for a service or product that you provide, they are generally looking for a listicle that will point them in the direction of the best companies to provide what they need.

For example, if you searched for ‘best contract management software’ you will see the businesses that have paid for Google Ads at the top of the search results but then there is a list below it that includes lots of software companies. The listicle has been created by a software review site, which basically lists all of the most popular contract management software solutions, along with ratings and reviews left by customers. They also display information like cost, a link to the company’s website, company logo and platforms the software is compatible with.

This type of listicle ranks top because it successfully answers the user’s question. It adds real value to the person searching for the best contract management software and provides in depth information that will help them to make the decision regarding which solution to choose. The companies that feature on this list, especially the ones that are displayed in the top places on the review page, stand to gain a lot of traffic through this, so if you are a contract management software company, you will want to get onto that list, right?

How to get onto third party directories

In a lot of cases, the reality is that companies pay for the privilege of featuring on such a site. However, the companies that are already the big players will already be included, or else the list would lack credibility. So, if you are a smaller, lesser known company, then you can help gain more traffic to your website by paying to get onto the review site. Whatever type of industry your company sits within, featuring on a listicle that performs well in search results is going to be powerful.

The costs involved can vary depending on the type of services or products that are being reviewed but the reason these review sites are so good for Google is because it means users do not need to go onto multiple websites to find the information that they are looking for. Additionally, these sites tend to give a balanced, fair view of a range of companies instead of going onto a company’s own website, where they will obviously be promoting themselves.

So, if you want to gain more traffic to your website and hit the jackpot when people search for ‘best xxxx provider’, this is definitely an option that you should look into. Your first step is to perform the search for your relevant services or products and find the review website that you want to get onto. They will usually make it easy for you to contact them to have a discussion about featuring on their review site.

6 SEO Questions You Were Too Scared to Ask – SEO 101

SEO is a topic that has slowly become more commonly understood and spoken about, even outside of the marketing world, as more people start to realise the value in getting to grips with SEO. However, as this awareness of the subject grows, some people start to worry that they can’t ask questions about SEO, for fear of sounding like they don’t have a clue what they are doing.

The truth is, SEO involves so many different elements and it is evolving all of the time, so there are very few experts that know every single aspect of SEO and are fully up to date with the latest trends and best practices. Whether you are completely new to SEO, or you have a basic understanding, if SEO is not your area of expertise, don’t worry, here are some of the most common questions that people don’t like to ask about SEO:

  1. What is SEO?

Even if you think you have a basic understanding of what SEO is, it might help to look at this in more detail. SEO stands for Search Engine Optimization and it is essentially a set of techniques that will help your website to be more visible in search results. In other words, if you apply good SEO techniques to your website and content, when somebody uses Google, Bing or any other search engine to search for services you provide, you have a better chance of them finding your website.

  1. What is the difference between paid results and organic?

There are two main ways to get more traffic to your website, one is through paid search results, which is where you pay Google or another advertiser to appear at the top of the results. The other way is organic search results, where an algorithm analyses websites to determine where they should stand in the search results. This involves how effective the SEO techniques are on the website, i.e. how well they perform against the priorities set by the algorithm.

  1. What are meta descriptions? How important are they?

The meta description is the section of text that is displayed below your page when it is shown in search results. This content is important as it helps to make it more compelling for a user to click through to your website, so it is worth spending a bit of time getting this section of text perfected to drive more conversions.

  1. Do I need to optimize my domain name to include keywords?

Whilst there are some benefits of having a domain name that includes a keyword, this is not the most important consideration. Having a domain name that is long and difficult to remember will really harm your SEO, so don’t try and force a keyword in just for the sake of it if the short and snappy domains with that keyword have all been taken.

  1. What is the difference between an inbound and an internal link?

This is an area that people confuse quite a lot and you can see why! To clarify, an inbound link is one where another website links to your content. Internal links, on the other hand, are ones within your website that go from one page to another.

  1. Is there a difference between indexing and crawling?

Crawling is the process where search engines ‘crawl’ through your content to review it before determining how or whether it will be indexed. Indexing is basically how the content is organised, a database of the content. Some content will be crawled but then won’t get indexed.

Hopefully, that will have answered some of those questions that you were too embarrassed to ask.

How to Use Google Search Console for B2B Marketing

Google Search Console, which was previously known as Google Webmaster Tools, helps businesses to optimise their website for search engines. If you are not familiar with it, you should find out a bit more about what it could do for your business website. Here are some of the best features:

Remove any errors

Errors such as broken links on your website can have a big impact on your search engine performance and for bigger websites, doing a manual audit can take up considerable amounts of time. However, with Google Search Console, you can pull up a list of 404 errors (where links have been broken). For example, you might have linked to some content that has since been removed. All you need to do is go to: Crawl > Crawl errors and you will get a generated list of any 404 errors that are on your website and affecting your SEO performance. WordPress users can use a plugin such as SEO Redirection plugin to create redirects for broken links.

Get to understand your keywords better

Google Search Console can also help you to get more information about the keywords that you should be using on your website to perform better in terms of SEO. There is a set of metrics under Search Traffic > Search Analytics report that will help you to find out key information about which search terms people are using that are leading to click throughs or impressions on your website.

From the reports, you can also learn which types of queries your website is ranking for and how each of your website’s pages are performing in Search. You can also see how the three different types of content are working, as the data is split between web, images and video. So, you can see if you are performing particularly lower with one of these to put a remedial action into place.

Index your website

This is the most important part of all because if your website isn’t in Google’s index, it won’t be able to find your pages in searches. The two ways you can make sure that your website is indexed are to create a sitemap and to use links. There are tools that will generate sitemaps for you, such as the XML Sitemap Generator tool or similar.

Check and optimise your link profile

Another useful feature of Google Search Console is that you can use it to find the links that point to your website and you can ‘Disavow’ them. This means that you can remove links from any low authority or spammy websites, to prevent them from harming your search performance. You can check for this under Search Traffic > Links where you can then download the list of sites that are linked to your website under Download Latest Links. Then you can check each link to see whether to remove it or not.

These are just a few of the really powerful features within Google Search Console that you can utilise in order to ensure that your website is performing well to achieve high search engine results and keep your website looking professional.