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Inbound vs Outbound Marketing for B2B

One of the most important questions for marketing managers in recent years has been whether inbound or outbound B2B marketing is more effective. In this article, we will examine the key points of each approach and what to consider when developing your B2B marketing strategy.     Contents What is outbound B2B marketing?What is inbound B2B marketing?Inbound … Continue reading

How to Use B2B Email Marketing Tools More Effectively

Email is reportedly one of the most popular organic distribution channels and is used by 87% of B2B marketers. And in the face of so much competition, it’s vital you don’t miss the mark. B2B email marketing tools can simplify the process, helping you reach and engage your audience more effectively. Contents Why is B2B … Continue reading

Reusing Content Across Different Channels: 3 Things You Need to Know

Content marketing is all about the right content at the right time in front of the right people. And it’s not just about your website. It’s also about distributing that content across multiple channels to drive traffic and engagement from outside your own social media accounts. This blog post will discuss the importance of reusing … Continue reading

Why Working With a Digital Marketing Agency is Great for Your Business

Digital marketing can no longer be viewed as an additional extra. It is an intrinsic part of any successful modern business. This is particularly the case for technology companies who need to be at the cutting edge of the latest trends and developments in order to thrive in a competitive field.  Digital marketing agencies help … Continue reading

What To Ask When Hiring a Digital Marketing Agency

The digital marketing landscape changes on a daily basis. Not a quarter goes by where there isn’t a new platform or marketing channel that pops up, and unless you have the time and in-house marketing resources to keep up, your business can easily get left behind. You may have already considered hiring a Junior Marketing … Continue reading

Investment Announcement

The future looks bright for SaaS start-up Retable after they closed their initial investment round with $1m. The investment will be used to fund further research and development as the company looks to build on its success so far and continue to grow. Retable provides robust, easy to use online spreadsheet solutions for individuals and … Continue reading

Announcing A New Client!

We’re delighted to announce that we will be working with Dataspin Data Security to enhance their digital presence. Lucdigi will take on the responsibility for managing social media, writing blogs, and optimizing SEO strategy on behalf of Dataspin. Dataspin provides data protection services for insider and outsider threats to comply with regulatory requirements and prevent … Continue reading

How to Make Case Studies Your B2B Superpower!

Winning new business is no easy task in the B2B world. Competition is high in every market and there are so many alternatives for potential clients to choose from. Not to mention the B2B buyer’s journey gets more complex every day. That’s why finding ways to make your products and services stand out is no … Continue reading

6 Tips for Writing Killer B2B Product Pages

Contents A successful B2B business marketing journey starts with top-quality content.Do Your Research and Understand Your CustomersCreate Killer Headlines For Your Products & ServicesTalk Directly to Your CustomersRefer to Your Customers’ Pain Points and NeedsSpeak your Customers’ LanguageWhat is your product’s story? A successful B2B business marketing journey starts with top-quality content. Get it right … Continue reading

How to Create a Strong Brand Positioning for B2B SaaS Companies

How do you see your B2B technology business’ rise to growth? As we all know, no company can take their business to next level by chance. It doesn’t happen overnight. To stand out in the crowd, you need to clearly state who you serve and what makes you different. Why your potential customers should choose … Continue reading

6 Tips for Building Your IT company’s Marketing Strategy for a Post Covid-19 World

Contents Welcome to the Future of B2B MarketingChoose Customer-Centricity Over Product-CentricityEngage Your Customers with EmpathyAdjust Your Social Media CommunicationsOptimize Digital AdvertisingAccelerate Your WebsiteRe-Strategize Your E-mail Marketing PlanNeed a Little Help? Welcome to the Future of B2B Marketing Covid-19 has forced B2B buyers to shift significantly towards digital solutions. It’s been almost a year since sales … Continue reading

Content Production in B2B Marketing

The need for content marketing of companies that make B2B (Business to business) marketing and offer their products and services to other companies is increasing day by day. These companies have a much different target audience than B2C (Business to customer) companies that market to the end user. Therefore, B2B and B2C content marketing strategies … Continue reading

Making Integrated Marketing the Superpower of a Fast-Growing IT Company

Project: Lena Software Lena is a fast-growing global solution provider that enables organisations to put technology at the heart of their transformation by building disruptive software products. Specialising in Computerized Maintenance Management (CMMS), Mobile Field Service Management Application and Mobile Application Development, Lena has been building disruptive software solutions for over a decade and has … Continue reading

B2B SaaS and IT Customer Interviews: Make Your Customer Your Superstar

When it comes down to it, your customers are just like everybody else you know. They love making remarkable things, and they enjoy success. They also enjoy talking about their success and about the great results that come about as a result of their decisions.  And those likes apply to them just as much when … Continue reading

If You’re Not Using Case Studies for B2B Marketing, It Might Be Time You Started

According to research, 73% of business to business marketers are now investing their efforts in creating case studies. There are lots of effective B2B marketing strategies but the great benefit of case studies is that you are able to tell a story about your company and how you solved a problem for a client or … Continue reading

4 Social Media Strategies You Need for Successful B2B Marketing

Social media is one of the most powerful ways to engage with other businesses but there are so many different strategies to choose from that sometimes it is hard knowing where to begin. Therefore, concentrating on a select number of strategies that are most effective in B2B social media marketing is better than taking the … Continue reading

The Power of Marketing Automation

Automation of any nature is a powerful tool but digital marketing automation software is an opportunity that businesses cannot afford to miss in today’s digitally centric world. Historically, marketing automation was a very expensive element of marketing that few companies could afford to invest in but through advanced technology solutions, it is a feasible option … Continue reading

Should You Be Using Infographics for Your B2B Marketing?

When you are developing your B2B marketing strategy, there might be several strategies that you usually dismiss because you think that you don’t have the time, or the skills, or the need to successfully deliver that type of strategy. One of the strategies that people are often reluctant to try is infographics because they are … Continue reading

8 Stats That Show Why Content Marketing is the Most Important Marketing Strategy

There are many different types of marketing that have proven to be successful over recent years but what is effective one year, might die a death the next, so it is important to stay up to date with the latest trends and most effective marketing methods. Content marketing is certainly not a new trend but … Continue reading

How Third Party Directories Can Boost Your SEO

When a Google user is looking for a service or product that you provide, they are generally looking for a listicle that will point them in the direction of the best companies to provide what they need. For example, if you searched for ‘best contract management software’ you will see the businesses that have paid … Continue reading