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How to Make Case Studies Your B2B Superpower!

Winning new business is no easy task in the B2B world. Competition is high in every market and there are so many alternatives for potential clients to choose from. Not to mention the B2B buyer’s journey gets more complex every day. That’s why finding ways to make your products and services stand out is no … Continue reading

6 Tips for Writing Killer B2B Product Pages

A successful B2B business marketing journey starts with top-quality content. Get it right – thrive! Get it wrong – prepare to fail. Whether you want to make some noise about your new product, expand your market or increase awareness and visibility about a specific solution, one thing you need on your side is great content. … Continue reading

How to Create a Strong Brand Positioning for B2B SaaS Companies

How do you see your B2B technology business’ rise to growth? As we all know, no company can take their business to next level by chance. It doesn’t happen overnight. To stand out in the crowd, you need to clearly state who you serve and what makes you different. Why your potential customers should choose … Continue reading

6 Tips for Building Your IT company’s Marketing Strategy for a Post Covid-19 World

Welcome to the Future of B2B Marketing Covid-19 has forced B2B buyers to shift significantly towards digital solutions. It’s been almost a year since sales teams said goodbye to face-to-face meetings and customer visits, and B2B events have been canceled all around the world. The way we do business has changed completely. As we adapt … Continue reading

Content Production in B2B Marketing

The need for content marketing of companies that make B2B (Business to business) marketing and offer their products and services to other companies is increasing day by day. These companies have a much different target audience than B2C (Business to customer) companies that market to the end user. Therefore, B2B and B2C content marketing strategies … Continue reading

Making Integrated Marketing the Superpower of a Fast-Growing IT Company

Project: Lena Software Lena is a fast-growing global solution provider that enables organisations to put technology at the heart of their transformation by building disruptive software products. Specialising in Computerized Maintenance Management (CMMS), Mobile Field Service Management Application and Mobile Application Development, Lena has been building disruptive software solutions for over a decade and has … Continue reading

B2B SaaS and IT Customer Interviews: Make Your Customer Your Superstar

When it comes down to it, your customers are just like everybody else you know. They love making remarkable things, and they enjoy success. They also enjoy talking about their success and about the great results that come about as a result of their decisions.  And those likes apply to them just as much when … Continue reading

If You’re Not Using Case Studies for B2B Marketing, It Might Be Time You Started

According to research, 73% of business to business marketers are now investing their efforts in creating case studies. There are lots of effective B2B marketing strategies but the great benefit of case studies is that you are able to tell a story about your company and how you solved a problem for a client or … Continue reading

4 Social Media Strategies You Need for Successful B2B Marketing

Social media is one of the most powerful ways to engage with other businesses but there are so many different strategies to choose from that sometimes it is hard knowing where to begin. Therefore, concentrating on a select number of strategies that are most effective in B2B social media marketing is better than taking the … Continue reading

The Power of Marketing Automation

Automation of any nature is a powerful tool but digital marketing automation software is an opportunity that businesses cannot afford to miss in today’s digitally centric world. Historically, marketing automation was a very expensive element of marketing that few companies could afford to invest in but through advanced technology solutions, it is a feasible option … Continue reading

Should You Be Using Infographics for Your B2B Marketing?

When you are developing your B2B marketing strategy, there might be several strategies that you usually dismiss because you think that you don’t have the time, or the skills, or the need to successfully deliver that type of strategy. One of the strategies that people are often reluctant to try is infographics because they are … Continue reading

8 Stats That Show Why Content Marketing is the Most Important Marketing Strategy

There are many different types of marketing that have proven to be successful over recent years but what is effective one year, might die a death the next, so it is important to stay up to date with the latest trends and most effective marketing methods. Content marketing is certainly not a new trend but … Continue reading

How Third Party Directories Can Boost Your SEO

When a Google user is looking for a service or product that you provide, they are generally looking for a listicle that will point them in the direction of the best companies to provide what they need. For example, if you searched for ‘best contract management software’ you will see the businesses that have paid … Continue reading

How to Build an Opt-In Email List at No Cost

The changes to GDPR have made it harder to create email lists for targeted email campaigns, so it is important to understand the best way to create an email list that people are happy to opt-in on. There are a few different techniques that you can use to help to build such a valuable list … Continue reading

6 SEO Questions You Were Too Scared to Ask – SEO 101

SEO is a topic that has slowly become more commonly understood and spoken about, even outside of the marketing world, as more people start to realise the value in getting to grips with SEO. However, as this awareness of the subject grows, some people start to worry that they can’t ask questions about SEO, for … Continue reading

How to Audit Your Content to Drive More Organic Traffic to Your Website

When you set up a new website and spend lots of time and effort getting the content right, there is one more important thing that you need to consider – auditing your website on a regular basis. Having fresh, topical content shows that your business is up to date with the current trends and information … Continue reading

How to Use Google Search Console for B2B Marketing

Google Search Console, which was previously known as Google Webmaster Tools, helps businesses to optimise their website for search engines. If you are not familiar with it, you should find out a bit more about what it could do for your business website. Here are some of the best features: Remove any errors Errors such … Continue reading